Similar to Twitter or Tumblr, Foursquare is now working on building a platform that creates value for passive users as well hardcore devotees.įoursquare also overhauled their website in November to emphasize search and discovery of local businesses-a clear challenge to local reviews site Yelp and even Google, but also an attempt to increase user engagement off their phones. Not everyone enjoys, or feels comfortable, leaving a trail of their consumption habits for their friends.
Increasingly, however, check-ins are no longer the primary focus of Foursquare’s business. Foursquare has become prominent thanks to game mechanics such as badges and 'mayorships' which spur usage. Users can also add reviews to places where they check in, letting other users find useful info about their cities. If you and your friends check in, you get to see where your social network shops, eats, and goes out. The way Foursquare works is fairly basic and simple. Almost immediately, Facebook and Yelp among others have since introduced their own check-in features. It made an immediate splash among early adopters when it debuted in 2009 and pioneered the concept of ‘checking in’ to places.
#LOCATION OR LOCATION RADIOSHARK PDF#
Or click here for our January 2013 report, " How Location Data Is Transforming The Entire Mobile Ecosystem."Ĭlick here to download a PDF version of this report→įoursquare is the most prominent of the location-based services companies with over 20 million users. (Yes, we think location-based services will be a big business.)īecause the sector is so broad and still new and speculative, we thought we'd present an overview through Explainers of the most interesting location-based services ( Foursquare, Shopkick and Groupon Now), and Case Studies of promising business uses of those platforms. This special report will seek to answer these two questions. What location-based services are really about.But despite the hype, many people wonder: Location-based services are one of the hottest startup trends to have come out of the smartphone revolution of the past few years. Account icon An icon in the shape of a person's head and shoulders.
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